Zoe Johnson (Demkiw) is the founder of Bake Me Cake Me, a Melbourne based creative studio known for its nostalgic approach to food, storytelling and brand connection.

Working across recipe development, content creation, creative direction and photography, Zoe partners with brands to bring products, campaigns and ideas to life in a way that feels both thoughtful and memorable. With a strong understanding of consumer connection and a highly visual creative style, she creates content that resonates long after the final scroll.

What began as a one woman baking business has evolved into a recognised creative platform, with Zoe building an engaged community of more than 18,000 followers who are drawn to her approachable recipes, considered aesthetic and genuine love of food.

From recipe development and product launches to branded content and creative campaigns, Zoe combines creativity, strategy and storytelling to help brands connect with audiences in a meaningful way.

Known for her warm, nostalgic style and ability to turn simple moments into memorable experiences, Zoe creates content that feels authentic, engaging and distinctly her own.